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In a world where the complexities of beer brewing, hop science, and the larger industry dynamics often go unnoticed, the importance of accessible, evidence-based information cannot be overstated. The very reason I’ve begun this newsletter is to forge a vibrant community of beer lovers, home brewers, industry enthusiasts and truth seekers like you and I.
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Why Alcohol Is the New Weapon in U.S. Trade Wars (2025)
In 2025, iconic alcoholic beverages like Kentucky bourbon, French wine, and Canadian beer are no longer just drinks—they’re at the center of global trade wars. Learn why alcohol is now a key tool in U.S. tariff negotiations with the EU, China, and Canada.

Navigating the Future of Hops: Trends, Challenges, and What’s Next for 2025
The hop industry is evolving—acreage is adjusting, brewers are rethinking contracts, and new varieties are reshaping what’s possible in beer. In this article, I explore the latest data, market shifts, and insights from across the supply chain to help growers, brewers, and beverage professionals stay ahead in 2025.

Shan's Craft Brewers Conference 2025 Recommended
Craft Brewers Conference 2025 is heading to Indianapolis, and this year’s smaller, more intimate setting promises stronger connections and standout programming. From sensory science and mental health to hop water and cider fermentation, CBC offers something for every corner of the beverage world. As a Purdue alum and returning Hoosier, I’m excited to share the seminars I’m most looking forward to, plus the best places in Indy to eat, drink, and connect during the week. Whether you’re new to CBC or a seasoned attendee, this year’s lineup is packed with inspiration—and a lot of great beer.

Hopped & Pressed: Advancements, Trends and Techniques in Dry Hopping Ciders
After an eye-opening experience at Cider Con and Cider Summit, I dove into the emerging science behind dry-hopped ciders. This article unpacks new research on how yeast strains, hop varieties, and apple cultivars can dramatically enhance cider aroma and flavor. From hop biotransformation to cultivar-driven fermentation performance, these insights offer cider and beer makers alike a deeper understanding of how to create bold, balanced, and aromatic beverages. Whether you’re a brewer exploring cider or a cidermaker looking to innovate, this deep dive bridges tradition with technique.

Beyond NA - The Future of Functional Buzzes
The sober-curious movement is entering a bold new chapter. From hard ketones that offer a clean, buzzed feeling to THC-infused seltzers and botanical-packed adaptogenic drinks, today’s non-alcoholic beverages go far beyond soda. These functional options promise relaxation, focus, or light euphoria—without the hangover. As alcohol-free bars and bottle shops gain traction, this mindful revolution is redefining what it means to sip socially.

From Pints to Purses
The future of sustainable fashion might just come from your local brewery. Researchers have developed a breakthrough method that transforms brewers’ spent grain, a byproduct of beer production, into durable, biodegradable leather alternatives. Unlike traditional and synthetic leathers, this new material is eco-conscious, customizable, and scalable, paving the way for a stylish revolution in fashion and beyond.

Reviewing the Latest USDA Report on the Hop Industry
The USDA reports an 18% drop in hop acreage for 2024, affecting key varieties like Citra® and Mosaic®, with implications for the entire hop industry.

Aged to Perfection: Another Article Examining the Use of Old Hops
Learn how aged hops impact beer's bitterness and aroma with our comprehensive analysis for brewers.

Shan Ferment’s Guide to the Craft Brewers Conference
Discover the best of the Craft Brewers Conference with Shan Ferment’s expertly curated guide. From innovative hop sessions to engaging hospitality suites and exclusive events, this guide highlights the top activities and sessions that brewing professionals shouldn’t miss. Stay updated with real-time insights by following our Instagram channel and page!

Everyone Hates Sabro®
Discover why Sabro® hops divide palates, exploring the genetic link and aldehyde's role in its unique flavor profile.

Bold Twists & Consumer Perception: Non-Alcoholic Beer
Explore the cutting-edge intersection of health and taste in the beer industry with our latest insights on low-alcohol and non-alcoholic beers. Discover how the addition of olive leaf extract not only enhances the antioxidant properties of beer but also retains the beloved flavors of traditional brews. Plus, gain valuable insights into consumer perceptions, revealing a growing demand for flavorful, microbrewed non-alcoholic options. Dive into the future of beer, where health benefits and delicious taste go hand in hand.

In a Bine(d): a Final Review of Hop Harvest 2023
Discover the latest trends in the 2023 U.S. hop industry with our analysis of the National Hop Report. Uncover how increased efficiency in Idaho, Oregon, and Washington is reshaping production, the impact of variety surpluses on market dynamics, and the strategic adaptations required for hop farmers and brewers to thrive in this evolving landscape.

Do I still want to do this? Rethinking & Reflecting on Beer in 2023
Unveiling a brewer's 2023 journey: Personal challenges meet market dynamics in the brewing industry. Insightful, real-world perspective.

Tapping into Global Flavors - Part 2
Dive deeper into Brewed Adventures: Tapping into Global Flavors - Part 2. Unearth the fusion of international cuisines and beer. From tikka-infused ales to Korean spice stouts, explore how global palates are reshaping craft brewing.

Tapping into Global Flavors - Part 1
Dive into Part 1 of Brewed Adventures as we blend the food and beer industries. Explore floral wellness sips, sophisticated bitter brews, and the surprising merge of savory in beverages. Cheers to a flavor-packed journey

The Underrated Number: Impacts of HSI on Beer Aroma and the Hop Over-Supply
Explore the significance of the Hop Storage Index (HSI) in the brewing process and it’s role in the current over-supply of hops. Delve into the nuances of hop storage, its effect on beer flavor and aroma, and the upcoming research from Oregon State University to refine HSI's focus for a more holistic brewing approach.

The Untapped Potential of Hops By-Products
Unlock the versatile uses of hops waste in industries beyond brewing. From food preservation and medical applications to cosmetics, learn how this overlooked byproduct can become a game-changer for sustainability and innovation.

Demystifying the Art of Hop Selection: An Insider's Perspective from Yakima
Dive into the complex world of hop selection with an insider's guide straight from Yakima, Washington—the U.S. hub of hop production. This comprehensive article unpacks the many variables that go into choosing the perfect hop for your brew. From sensory science to the significance of the harvest window, we delve into every aspect that influences a brew's aroma, flavor, and longevity. Whether you're a novice homebrewer or a seasoned professional, this is your ultimate guide to mastering the art and science of hop selection.

Climate Change and Hop Varieties
Explore how climate change is impacting hop varieties with Hallertau's research and the introduction of ELANI™, a heat-tolerant hop by Yakima Quality Hops. Adaptation and sustainability in brewing.

Hard Cider in North America –Apple Varieties, Vintage Quality, and Growth Opportunities
Uncover North America's hard cider potential through a comprehensive study of apple varieties, vintage quality, and market growth opportunities.