As the alcohol industry faces generational shifts, economic pressures, and emerging competition from THC, the beer world has much to learn from wine and spirits. From sustainability and storytelling to distribution challenges and evolving drinker habits, this piece explores how cross-industry collaboration could be the key to long-term success.

In 2025, iconic alcoholic beverages like Kentucky bourbon, French wine, and Canadian beer are no longer just drinks—they’re at the center of global trade wars. Learn why alcohol is now a key tool in U.S. tariff negotiations with the EU, China, and Canada.

The hop industry is evolving—acreage is adjusting, brewers are rethinking contracts, and new varieties are reshaping what’s possible in beer. In this article, I explore the latest data, market shifts, and insights from across the supply chain to help growers, brewers, and beverage professionals stay ahead in 2025.

Craft Brewers Conference 2025 is heading to Indianapolis, and this year’s smaller, more intimate setting promises stronger connections and standout programming. From sensory science and mental health to hop water and cider fermentation, CBC offers something for every corner of the beverage world. As a Purdue alum and returning Hoosier, I’m excited to share the seminars I’m most looking forward to, plus the best places in Indy to eat, drink, and connect during the week. Whether you’re new to CBC or a seasoned attendee, this year’s lineup is packed with inspiration—and a lot of great beer.

After an eye-opening experience at Cider Con and Cider Summit, I dove into the emerging science behind dry-hopped ciders. This article unpacks new research on how yeast strains, hop varieties, and apple cultivars can dramatically enhance cider aroma and flavor. From hop biotransformation to cultivar-driven fermentation performance, these insights offer cider and beer makers alike a deeper understanding of how to create bold, balanced, and aromatic beverages. Whether you’re a brewer exploring cider or a cidermaker looking to innovate, this deep dive bridges tradition with technique.

The sober-curious movement is entering a bold new chapter. From hard ketones that offer a clean, buzzed feeling to THC-infused seltzers and botanical-packed adaptogenic drinks, today’s non-alcoholic beverages go far beyond soda. These functional options promise relaxation, focus, or light euphoria—without the hangover. As alcohol-free bars and bottle shops gain traction, this mindful revolution is redefining what it means to sip socially.

The future of sustainable fashion might just come from your local brewery. Researchers have developed a breakthrough method that transforms brewers’ spent grain, a byproduct of beer production, into durable, biodegradable leather alternatives. Unlike traditional and synthetic leathers, this new material is eco-conscious, customizable, and scalable, paving the way for a stylish revolution in fashion and beyond.

The USDA reports an 18% drop in hop acreage for 2024, affecting key varieties like Citra® and Mosaic®, with implications for the entire hop industry.

Learn how aged hops impact beer's bitterness and aroma with our comprehensive analysis for brewers.

Discover the best of the Craft Brewers Conference with Shan Ferment’s expertly curated guide. From innovative hop sessions to engaging hospitality suites and exclusive events, this guide highlights the top activities and sessions that brewing professionals shouldn’t miss. Stay updated with real-time insights by following our Instagram channel and page!

Discover why Sabro® hops divide palates, exploring the genetic link and aldehyde's role in its unique flavor profile.

Explore the cutting-edge intersection of health and taste in the beer industry with our latest insights on low-alcohol and non-alcoholic beers. Discover how the addition of olive leaf extract not only enhances the antioxidant properties of beer but also retains the beloved flavors of traditional brews. Plus, gain valuable insights into consumer perceptions, revealing a growing demand for flavorful, microbrewed non-alcoholic options. Dive into the future of beer, where health benefits and delicious taste go hand in hand.

Discover the latest trends in the 2023 U.S. hop industry with our analysis of the National Hop Report. Uncover how increased efficiency in Idaho, Oregon, and Washington is reshaping production, the impact of variety surpluses on market dynamics, and the strategic adaptations required for hop farmers and brewers to thrive in this evolving landscape.

Unveiling a brewer's 2023 journey: Personal challenges meet market dynamics in the brewing industry. Insightful, real-world perspective.

Dive deeper into Brewed Adventures: Tapping into Global Flavors - Part 2. Unearth the fusion of international cuisines and beer. From tikka-infused ales to Korean spice stouts, explore how global palates are reshaping craft brewing.

Dive into Part 1 of Brewed Adventures as we blend the food and beer industries. Explore floral wellness sips, sophisticated bitter brews, and the surprising merge of savory in beverages. Cheers to a flavor-packed journey

Explore the significance of the Hop Storage Index (HSI) in the brewing process and it’s role in the current over-supply of hops. Delve into the nuances of hop storage, its effect on beer flavor and aroma, and the upcoming research from Oregon State University to refine HSI's focus for a more holistic brewing approach.

Unlock the versatile uses of hops waste in industries beyond brewing. From food preservation and medical applications to cosmetics, learn how this overlooked byproduct can become a game-changer for sustainability and innovation.

Dive into the complex world of hop selection with an insider's guide straight from Yakima, Washington—the U.S. hub of hop production. This comprehensive article unpacks the many variables that go into choosing the perfect hop for your brew. From sensory science to the significance of the harvest window, we delve into every aspect that influences a brew's aroma, flavor, and longevity. Whether you're a novice homebrewer or a seasoned professional, this is your ultimate guide to mastering the art and science of hop selection.

Explore how climate change is impacting hop varieties with Hallertau's research and the introduction of ELANI™, a heat-tolerant hop by Yakima Quality Hops. Adaptation and sustainability in brewing.