In 2025, iconic alcoholic beverages like Kentucky bourbon, French wine, and Canadian beer are no longer just drinks—they’re at the center of global trade wars. Learn why alcohol is now a key tool in U.S. tariff negotiations with the EU, China, and Canada.

The hop industry is evolving—acreage is adjusting, brewers are rethinking contracts, and new varieties are reshaping what’s possible in beer. In this article, I explore the latest data, market shifts, and insights from across the supply chain to help growers, brewers, and beverage professionals stay ahead in 2025.

Craft Brewers Conference 2025 is heading to Indianapolis, and this year’s smaller, more intimate setting promises stronger connections and standout programming. From sensory science and mental health to hop water and cider fermentation, CBC offers something for every corner of the beverage world. As a Purdue alum and returning Hoosier, I’m excited to share the seminars I’m most looking forward to, plus the best places in Indy to eat, drink, and connect during the week. Whether you’re new to CBC or a seasoned attendee, this year’s lineup is packed with inspiration—and a lot of great beer.

After an eye-opening experience at Cider Con and Cider Summit, I dove into the emerging science behind dry-hopped ciders. This article unpacks new research on how yeast strains, hop varieties, and apple cultivars can dramatically enhance cider aroma and flavor. From hop biotransformation to cultivar-driven fermentation performance, these insights offer cider and beer makers alike a deeper understanding of how to create bold, balanced, and aromatic beverages. Whether you’re a brewer exploring cider or a cidermaker looking to innovate, this deep dive bridges tradition with technique.

The sober-curious movement is entering a bold new chapter. From hard ketones that offer a clean, buzzed feeling to THC-infused seltzers and botanical-packed adaptogenic drinks, today’s non-alcoholic beverages go far beyond soda. These functional options promise relaxation, focus, or light euphoria—without the hangover. As alcohol-free bars and bottle shops gain traction, this mindful revolution is redefining what it means to sip socially.

The future of sustainable fashion might just come from your local brewery. Researchers have developed a breakthrough method that transforms brewers’ spent grain, a byproduct of beer production, into durable, biodegradable leather alternatives. Unlike traditional and synthetic leathers, this new material is eco-conscious, customizable, and scalable, paving the way for a stylish revolution in fashion and beyond.

The USDA reports an 18% drop in hop acreage for 2024, affecting key varieties like Citra® and Mosaic®, with implications for the entire hop industry.

Learn how aged hops impact beer's bitterness and aroma with our comprehensive analysis for brewers.

Discover the best of the Craft Brewers Conference with Shan Ferment’s expertly curated guide. From innovative hop sessions to engaging hospitality suites and exclusive events, this guide highlights the top activities and sessions that brewing professionals shouldn’t miss. Stay updated with real-time insights by following our Instagram channel and page!